If a Picture's Worth a Thousand Words...
...then what's the price of video?
The experts have weighed in, and the results are unanimous... On social media VIDEO outperforms all other posts by nearly 3-to-1. (No debate required.) I've certainly noticed the trend with my own clients and so if you've been waiting for your invitation, then this is it!
In the past, of course, producing video content was both expensive and time consuming. But not anymore. You do not need a big budget to make a big impact. To get you started, I'm giving you three easy ways to start incorporating VIDEO into your digital marketing strategy.
Download the app and make time-lapse videos to engage with your audience. Maybe you've got a new sundae going onto the menu... Go back to the kitchen, open the app, and shoot one of the cooks building the dish. Your two minutes of footage gets sped up to twenty seconds, and the results are both entertaining and mouthwatering. You're giving your audience a behind the scenes look at what you do, plus showing off what you do best.
Download the app and record short 5-second videos that play forward and backward... forward and backward... until the end of time. Sure, it's a little silly, but they get views. Find interesting things to shoot and you'll be providing your audience with a little entertainment to break up their day.
Got a new promotion coming up? A deal, a discount, or maybe a special new item is getting added to the menu? Go LIVE and tell the world about it. Keep it short -- maybe 5 or 10 min your first time out -- and just let your personality come through. Tell them WHAT is happening... WHEN it's happening... WHY you made the decision... and HOW they can get it.
In the coming weeks I'll go into all of this in more depth, but for now that's a little something to get you started. Remember, you don't need special equipment or expensive software... just a couple of eager, able bodies willing to lend a hand (or hold a smartphone).