ABOUT


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CHIP KLOSE

Owner of Chip Klose Creative

For the past 16 years I’ve balanced two parallel careers — one in the arts, and another in hospitality — and I’ve found it’s that unique juxtaposition of skills and experiences that allows me to better serve my clients. I’m a writer, director, photographer, and digital strategist who makes a living telling stories.

Which is convenient, because I believe marketing is all about being a great storyteller.

And so the question I’m always asking my clients is this: “What are the stories only you can tell?”

WHAT IS MARKETING?

Successful marketing begins by answering three questions:

  1. What’s your product?

  2. Who is it for?

  3. How do you reach them?

I help chefs and restaurant owners find the answers to those questions, and then build a marketing strategy to drive traffic and boost revenue.

GETTING RESULTS

Whether I’m shooting a spring menu or laying out a Facebook Ads strategy, the identity of a restaurant is the thing that guides each and every decision I make. It’s about communicating something to our potential audience, enticing them to book a reservation here instead of somewhere else. We do that through a variety of steps, beginning with supplying answers to the three questions listed above.

I’ve worked with Michelin-starred chefs and James Beard Award winners, and my work has been featured in Wine Spectator, Business Insider, TimeOut, and more. I’m a Food Photographer turned Digital Strategist, using what I’ve learned about social media and marketing to help my clients develop a plan that works